Conceived in its entirety by Wednesday – from the brand identity to overall business strategy – MR PORTER was the answer to a core need: an inspirational shopping destination for men that spoke with gravitas and authority on style.



A spirit of craftsmanship, clarity and personal touches was woven through the MR PORTER brand identity. The highlight was a completely bespoke and dynamic font used throughout the brand experience, such as thank you cards with each purchase. Inspired by the handwriting of Sir Francis Bacon, the font changes in shape and expression with each letter when applied, ensuring it never appears the same when in combination with other letters.

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