Introducing the iconic Swiss leathergoods brand’s latest collection of luxury sneakers.

‘Champions are Made’ is about telling the human stories of those that have made their own way in the world. Like the Bally Champion sneaker, these individuals are a product of bold decision making and dedication to their craft. 

Using a mix of captivating portrait photography and a series of editorial-style film interviews we tell the individual stories of three self-made champions over the course of the campaign.